What’s the plural of Prius?
Toyota is letting the people decide. Webby People’s Voice Winner for Best Copywriting.
http://awards.saatchila.com/2012-webbys/prius-goes-plural-8/
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RSSDigging all the way to China?
From Mashable:
AntipodeMap.com, a Google-maps based site, allows you to see which location is exactly halfway around the world from where you are…In other words, where would you end up if you kept digging in your backyard (For most of the Contintental U.S., it’s somewhere in the Indian Ocean)
More Kraft Macaroni and Cheese Fun
“A Father’s Lesson” spoofs a classic ’80s anti-drug PSA.
London 2012: “The first social Olympics”
Social media has changed the Summer Olympics experience. This week, the IOC launched an online hub that will connect athletes and their fans through Facebook and Twitter, and incorporate gaming and other exclusive content.
This infographic shows the evolution of olympic coverage, and the exponential growth of social media, even since just 2008:
Why the QR code is failing…
…and a few suggestions to make them more creative, from iMediaConnection article.
Basically, most people still don’t know what they are. They’re not always making tasks easier. And they’re not being used in creative enough ways (“The vast majority of those I scanned landed me on a webpage that was the same URL as in the ad itself”).
10 Reasons Not to Buy an iPad for Students
From Yahoo Finance’s dealnews media editor Jeff Somogyi:
#1 It’s Expensive
#2 It’s Not the Best Solution for Note-Taking or Editing Documents
#3 It’s Too Distracting
#4 It’s Ultra-Portable and Ultra-Droppable
#5 What Makes it Desirable to your Kid is What Makes it Desirable to Criminals
#6 It’s Meant for the Enjoyment of One Person, Which Means Social Seclusion
#7 Digital Text Books are a Marvel, but There’s No Secondary Market
#8 It’s a Status Symbol, Plain and Simple
#9 It’ll Already be Old Technology by the Time You Buy It
#10 They’ll Also Want a Laptop, Too
Create Word Clouds With Wordle
Wordle lets you generate great looking “word clouds” from text that you provide, giving greater prominence to words that appear more frequently in the source text. Enter any text, or a URL from a blog, web page, etc.
Came here after seeing this Word Cloud of Boston.com comments about the arrest of “Whitey” Bulger:
Real Estate and Social Media Use Infographic
From Mashable’s “10 Beautiful Social Media Infographics”
This was created by a VP at Postling, a company that helps small businesses get more out of social media.
Fast Company: The Future of Advertising
Very interesting article from Fast Company about how digital is transforming the way agencies think and work.
“Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.”
Some choice quotes:
“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers” —Brad Jakeman, Chief Creative Officer, Activision
“Marketing in the future is like sex. Only the losers will have to pay for it.” —Jon Bond
“There’s never been a better time to be in advertising,” [referring to the unbound possibilities of digital] “and there’s never been a worse time.” —Aaron Reitkopf, North American CEO of digital agency Profero
Ladies and gentlemen…the Beatles!
From NYTimes:
After years of wrangling and negotiation, Apple finally secured the rights to the music of the Beatles and made it available through its iTunes store on Tuesday.
Ringo Starr, the Beatles’ drummer, alluded to fans’ frustration over the longstanding refusal by band members to make their music available for download.
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” Mr. Starr said in a press release. “At last, if you want it — you can get it now — The Beatles from Liverpool to now!”
End of an era…
From CNN/Mashable: Sony retires the cassette Walkman after 30 years
“Somewhat ironically, the announcement was delivered just one day ahead of the iPod’s ninth anniversary on October 23, although the decline of the cassette Walkman is attributed primarily to the explosive popularity of CD players in the ’90s, not the iPod.”
New Gap Logo…Dead at One Week
The new Gap logo, which was unveiled last week to a chorus of caustic criticism, died yesterday at the age of one week. The logo passed after a brief and ignominious battle with stage IV banality.
Brought into the world on Gap.com on October 4, 2010, the logo was supposed to signify Gap’s transition from “classic, American design to modern, sexy, cool,” according to company spokesperson Louise Callagy. The gods of graphic design though, had other plans. “It looks like the emblem of some failed low-fare spinoff of a major airline,” wrote Slate’s Tom Scocca.
Read the full “Obituary” from Vanity Fair
12 Essential News Media Tumblrs You Should Follow
From Mashable:
With Tumblr growing rapidly, it’s attracted a number of media organizations both local and national that are looking to engage their audience in a new way and perhaps attract new readers. But it’s not just about promoting their own content.
Many of the media organizations jumping on the simple blogging platform are using the tool to curate content for their audience and start a dialogue with readers.
“They’re good conversationalists — they have interesting things to say, they’re courteous, and they’re interested in what others have to say,” Coatney said. “A great media Tumblr is one that does all that and has a great individual voice.”
Highlighted Tumblrs include Newsweek, Front Pages, The Today Show, The New Yorker, The Economist, and LIFE, which uses Tumblr to share and showcase its iconic photography.
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